Collision Course Concerts Tour

www.CollisionCourseConcerts.com

2025 Marketing Plan

Description:

Collision Course Concerts has been the leader in touching mass consumers while staying consistent with his “record breaking” system for the past ten years. Each year The Collision Course Concert Tour will provide an outlet for companies, corporations, major labels and independent record companies to expose their artist or product to the most influential trendsetters and consumers of the music industry, men and women 18-25. We believe you must build a strong foundation with these consumers in order to overturn your product in retail form. Our company offers marketing services to the music industry and free information to the consumer. The following Market Plan has been developed for our 2025 Tour.

The craving for real music will finally be satiated by the Collision Course Concerts Series, an urban music series to provide a platform for talented music artists, labels, and producers to network in a venue of live entertainment. The Collision Course Concert Tour will feature artists in the genres R&B and Hip-Hop, as a response to the growing need for diversity on the stage.

The event will also give independent and national artists, producers, songwriters, as well as DJs from various genres of music, the opportunity to introduce themselves and new music to the public through live performances and display booths to sell merchandise and promote their services, products, etc. This event will also give novices to the industry the chance to network, learn, and hear from leaders in the industry, including managers and label representatives. The Collision Course Concerts Series has showcased a variety of talented artists who have been featured on networks like BET, VH1 and MTV.

"Our purpose is to be the catalyst for bringing change to the music industry, one artist at a time; It's time we made a real dent with quality music. We are committed to bringing upscale artists who give you the full package of strong vocals and lyrical content.

I. Business Purpose:

The purpose of The Collision Course Concerts Tour is to educate, inform and entertain the general consumer and college students about the music industry and how it affects companies, corporations and major labels. We also aim to expose career opportunities in the entertainment industry. This year we aim to increase the number of consumers and students we inform and entertain by selecting various universities throughout the country. Our tour will bring diversity and entertainment to the public while exposing major companies, labels, brands and products.

II. Market Situation

Our customers are in school or have recently graduated. Most may have an increase in their buying decision. We have no direct competition because we are the only touring company in our market. We set the standard in providing new and innovative techniques in breaking new artist. We are also known for aiding in the continued success of more established artists. Our business will expand rapidly with the partnership of major(s) sponsorship. Our tour can reach many more colleges and consumers than the previous years provided an increase in annual budget.

III. Goals and Objectives

• Goal #1: To lock in 10 locations for our 2025 Collision Course Concerts Tour by the end of November 2024. We will add and confirm these locations with specific dates.

• Goal #2: To obtain $80K in sponsorship from Independent, Major and Corporations by January 30th, 2025. Objective #1: Creating a detailed sponsorship proposal for labels by November 30th, 2024. To create a detailed proposal for corporations by November 30th, 2024, with tour information and timeline. Objective #2: To officially present marketing presentation of 2025 Tour to 4 Labels and 4 Corporations.

• Goal #3: To obtain sponsorship for 2025 Tour through Major Labels and Corporations by January 30th, 2025. Objective #1: Have a successful 2025 Tour with maximum turnout and positive publicity.

• Goal #4: To make 2025 Tour the beginning platform to for new careers and opportunities in the entertainment field.

IV. Definition of Market:

Our market consists of individuals 18-25 enrolled in a secondary institution or recent graduate of a high school or college. Most have an income less than $60K and are single with no children. A high percentage are youth who like to entertain themselves each weekend on a small budget but are faithful in purchasing music and attending entertainment events that involve the Hip-Hop Culture.

V. Brand and Creative Strategies

Our Collision Course Concerts Brand is one that is known for bringing something new and refreshing to the entertainment industry. One of the partners RockLan One is known as being “The Foundation Of The New Industry”. We will continue the Collision Course Concerts brand image at each event and college campus visited. People remember and trust our brand because it has been developed and grown from within the community. This gives our company a higher position in each of our target consumer’s mind, making our brand a Power Brand in the hip-hop community and individuals 18-25 with consistency. We offer a highly professional tour that gives each consumer a look at the newest talents, technologies and careers in our industry. Our offering is unique because of its structure and involvement of tastemakers and independent companies partnered with RockLan One Radio College Tour. We have insight of new trends and musical movements before they take off.

VI. Positioning Statement

Collision Course Concert Series is a monthly music and industry event, offering artist and corporations direct marketing to core consumers with the underground music’s most recognized and respected brand.

VII. Tag Line

The Collision Course Concerts Tour 2025: “The Foundation Of The New Industry.”

VIII. Creative Strategy

The purpose of our marketing communications is to convince students and consumers 18-25 that our product is the most influential and respected system for informing consumers of new artist, technologies and careers in the music industry. We will prove our claim by having a minimum of 10 tour locations and visiting over 6 colleges and universities. Breaking new artists on each tour location, we also expose our sponsors to over 400,000 urban youth with an aim of obtaining new consumers for our sponsors. The mood and tone of our communications will be filled with excitement and anticipation, reflecting the manner in which our consumers interact with each other starting with an intense social media campaign.

IX. Marketing Strategies

• Product Strategies

We will aggressively use our products of new artist, educational seminars and product giveaways to develop customers and sales. We will also introduce products like Merchandise, Direct Music Downloads and multi-media platform like Magazines in this development process. Ideally our product will be packaged but available individually and digitally.

• Distribution Strategies

Each product and packaged products will be delivered to the customers in their home school or environment. However, upon our departure we will partner with other businesses to continue our efforts and maintain our presence. Websites, iTunes and other digital retail outlets will play a major role in this strategy due to the digital age we live in.

• Pricing Strategy

A new payment option will be implemented for sponsors giving them adequate time to ensure their involvement with our Tour. Products for sale at each event will be priced for college students to ensure high volume of sales. Our websites and digital retail outlets will be ready for product purchasing.

• Promotion Strategy

Our product promotions campaign will begin November 30th, 2024, and increase each month giving awareness of each tour location and partner involvement as they are added to our tour schedule. Once a partner or sponsor is added, promotional material will be sent to our consumer base. Our campaigns 2nd Phase will consist of promotions to potential sponsors and consumers through internet marketing, sampling and video packaging.

X. Tactics Outlined

• Selection of locations

• Set tentative dates

• Venue agreement

• Secure initial list of artists per location

• Sponsorship proposals

• Partnership proposals

• Send Tour Packages

• Send promotional materials

• Outline of tentative schedule

• Artist Agreements

• Review and final selection of sponsors

• Review and select advertisement and promotional material

• Marketing plan and implementation of events 60 days prior to each location

• Develop and implementation of publicity Plan

• Generate regional market publicity

• Kick off 2025 Tour Dates on January 3rd, 2025

XI. Budget and Allocation of Funds

Budget is for 10 locations beginning January 3rd, 2025:

• Venue: $1,200 per location

• Marketing: $2,000 per location

• Talent: $1,000 per Headliner Artist

• DJ: $400 per location

• Host: $300 per location

• Videography / Photography: $400.00 per location

• Promotional Materials (T-Shirts, Magazines, Posters): $500 per location

• Staff (Stage Manager / Door / Floor / Parking): $1500.00 per location

XII. Action Blueprint

We will make an action agenda in calendar form for all sponsors and staff members involved with our process. Each month will contain four columns down each page. One column for each action containing the budget for each action, deadlines for each action and staff member(s) responsible for each action.

XIII. Long Term Goals

Our main long-term goal is to make this tour a national event within 3 years reaching millions each year. With your help and support we will meet this goal.

XIV. Tentative Schedule

• February 2025 – Atlanta Georgia

• February 2025 – Charlotte North Carolina  

• March 2025 – SXSW / ATX Edition – Austin Texas

• April 2025 – Memphis Tennessee

• April 2025 – NCEG College Music Festival Edition – Atlanta Georgia

• May 2025 – Orlando Florida (Tentative)

• June 2025 – San Antonio Texas

• July 2025 –

• August 2025 – Las Vegas (Tentative)

• September 2025 – Loud On Seventh Music Festival Edition – Tampa Florida

• October 2025 – Houston Texas

• November 2025 – Atlanta Georgia

• December 2025 – Doha Qatar – U.S. meets Middle East

• (More locations will be added)

We look forward to working with you and your company on our Collision Course Concerts Tour. We work in a professional atmosphere with the highest expectations of promoting our clients and ourselves with integrity.

XV. Artists / DJs / Hosts

• Featured Artists

• Regional Artists

• Opening Artists

• Featured DJs

• Opening DJs

• Hosts

XVI. Artist Music Media Day

Artist Music Media Day is an event specifically focused on the music industry and its related media coverage. It provides an opportunity for musicians, record labels, music festivals, promoters, and other music-related entities to interact with journalists, bloggers, photographers, and other media professionals.

During Artist Music Media Day, artists, labels and industry professionals will be showcasing new music releases, share insights into their creative processes, share behind-the-scenes insights, discuss upcoming tours or events, and provide interviews. The event will include press conferences, album listening sessions, live performances, one-on-one interviews, and networking opportunities. It allows media representatives to gather content, conduct interviews, take photographs, and create stories around the artists and their music.

The goals of Artist Music Media Day aim to generate buzz and publicity for an artist's project, promote their music festival and tour, announce significant industry news or collaborations, and provide a platform for emerging artists to gain exposure.

Media representatives attending Artist Music Media Day have the opportunity to gather information, conduct interviews, capture photographs and videos, and create content that will be shared through various media channels. This coverage helps raise awareness about the artists and their music, amplifies their reach, and provides valuable insights for music enthusiasts and the general public.

Artist Music Media Days are an important part of music promotion and public relations. They help artists and music industry professionals to reach a wider audience, gain exposure, and build relationships with media outlets that can amplify their music and message. They provide a platform for media representatives to stay up to date with the latest music trends, discover new artists, and create engaging content for their audiences.

Artist Music Media Day is a valuable event for both artists and media professionals, allowing them to establish connections, build relationships, and create compelling content that showcases the vibrancy and diversity of the music industry.

XVII. Sponsorship

Sponsorship Package - $500 (Per Location)

Company Logo on Marketing Materials

Vendor Table

Advertisement Banner on official Website – www.CollisionCourseConcerts.com

Email Blast (Exclusive Blast) – 23K+ Subscribers

Digital Promotional Flyer 

Featured Sponsorship Package - $800 (Per Location)

Product Activation at Collision Course Concert Series

Vendor Table

Company Logo on Marketing Materials

Event Billboard (2 Week)

Advertisement Banner on official Website – www.CollisionCourseConcerts.com

2 Email Blast (Exclusive Blast) – 23K+ Subscribers

Digital Promotional Flyer 

Premier Sponsorship Package - $1000 (Per Location)

Includes Sponsorship Co-Title (Presented By)

Product Activation at Collision Course Concert Series

Full Vendor Section

Company Logo on Marketing Materials

Event Billboard (2 Week)

Advertisement Banner on official Website – www.CollisionCourseConcerts.com

2 Email Blast (Exclusive Blast) – 23K+ Subscribers

Digital Promotional Flyer 

Sincerely,

Collision Course Concerts Tour

www.CollisionCourseConcerts.com

404-867-3133